This is a robot. This robot is designed to shop for the elderly. When the elderly get too old to do their own shopping they sit at home and, using wireless technology, steer the robot to do their bidding for them. It also has telephone capabilities to talk to its companion.When looking at the consumer decision making models I am sure that an elderly person would not buy this. Sure, your potential affinity to this product will depend on culture, but I am almost positive that a senior citizen would be overwhelmed by the technologies needed to properly work the telephone and extensive remote controls needed to operate a life-sized robot.
The product itself is not connecting with lifestyle or personality traits of their target market. And when looking at the internal influence of learning there is a large discrepancy between the knowledge needed to properly use the product, and the willingness of the market to learn. This is a huge oversight when bringing this product to market.
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