Business to Business Marketing
When reading through the different types of buying situations I decided to apply them to my work organizations recent purchases. Comparing what we purchase to "straight re-buy," "modified re-buy," and "new-task buy." I work for Graduate Programs in Business at Washington State University. Our office sells education so we do not purchase many goods, however we do purchase things that are needed to keep our office running. An example of a straight re-buy for us would be the purchase of office supplies from WSU's central stores. We buy from them every time, and know that it will be delivered quickly and at an affordable price. A modified re-buy for our team would be the purchase of a new copier. Ours has been inconsistent at best for some time and the decision was made to acquire a new one. We have shopped around for the proper fit, looking specifically for the most competitive price and the highest performance standards to fit our needs. Lastly, a new-task buy for Graduate Programs would be the outsourcing of our admissions help for our growing online programs. We have a company that is now under the WSU brand name that has undergone extensive training in order to assist with large volumes of inquiries for our Online MBA program. This hiring/service purchasing decision was brand new, took extensive research and we are still in the process of creating a relationship with the men and women on this separate team.
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