Manage the Product
http://www.accessmylibrary.com/article-1G1-179934995/effect-cigarette-advertising-bans.html
Product Life Cycle: Cigarettes
I am very interested by the Product Life Cycle of tobacco products, specifically in the Western World. Based upon observations, I would say that cigarettes are in the decline stage, however there is some debate about whether they are still in the maturity stage. Regardless, they are headed towards the decline stage quickly if not already there. But the interesting aspect of their decline is that the companies that produce cigarettes and other tobacco products face legislation that stifles many of the campaigns that other companies would try in the decline stage. They have many laws limiting their advertising liberties. I am interested to see what these companies will do as legislation only gets tighter and their sales continue to drop. Intense product placement? Invest more heavily in markets overseas?
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